The Whitelabel Cart has been on the market for a few years now but it's striking industrial design styling still turns heads wherever it's seen- it's also (fortunately) not a case of "style over substance"- the Whitelabel is a great sounding cart with excellent skip resistance and the ease of fitting found on Concorde style carts.
There are lots of subtle details that make this cart a triumph- it's got a huge "cut out" above the needle so you can see where you are cueing and where the needle is sitting in the groove at all times and the Stylus Overhang can be fully adjusted using the supplied tools (this carts is perfect for most people straight out of the box but for Cart Geeks - you can can fine tune it's performance to suit your stye perfectly).
In terms of Sound Quality - it's in the same ball park as the Ortofon Concorde Nightclub - definitely amongst the very best of DJ style carts. Having said that - replacement Stylii are MUCH cheaper than on carts of similar quality so it's worth considering when comparing the two.
As a nice little extra you get a proper metal case with each cart so your investment is well protected when it's bouncing about at the bottom of your record bag!